Community First Responders Australia is an organisation who is committed to their mission of creating a safer and healthier community for all. CFRA strives to empower and build community by joining together and taking action in medical emergencies. CFRA is commitment to provide the highest levels of first aid training, equipment, and cooperation, at all levels of medical first response.

For the organisation’s launch in Australia, we developed the CFRA brand identity, marketing collateral, and website. Our vision was to create a brand identity and design theme that captured the brand’s essence and set itself apart by using a fresh colour palette, stimulating iconography, and overall felt friendly and approachable.